If you’re anywhere between a casual blogger to a professional webmaster, you have heard about gaining backlinks (Well, let’s hope you have)! However, gaining links to your site is deeper than pasting a URL in your forum signature. I’m bringing up anchor text, a term new to some of you. So what is anchor text? It’s the difference between having a URL like this: http://w3techie.com/forum/index.php and this: TechGeeks Forum. The anchor text is the clickable part of your link. Anchor text is important for your website for two reasons. Firstly, it tells people what the link contains. Secondly, and perhaps more importantly, so search engines know what the link contains. Yes, backlinks without specific anchor text just the link) will still increase your pagerank. However, using appropriate pagerank can help you rank better for specific terms.
The second part of this article discusses how to use anchor text wisely. All too often I see people’s anchor text as “Click Here” or “here”. Unless you’re striving to rank high for the word here in a Google search, that link probably won’t help you as much as it could. This is also important in internal linking. For example, in a blog you could link back and fourth between posts with the article names, instead of next article and previous article. Another smart way to get links from blog commenting with anchor text is to enter in the name field your name and from which site you are. Eg: Dave@TechGeeks. This gives you a nice anchor text without looking spammy.